CRM applications, also known as front-office applications, help organizations manage critical customer relationships by supporting all customer-centric processes within an enterprise, including marketing, sales, and customer support. A CRM solution enables a company which has problems retaining existing customers or has an unsophisticated marketing strategy, to identify the customer demographics they can target and help pinpoint the direct causes of customer attrition. These systems are created for and utilized by customers, partners, and prospects to gather product and service information, obtain pricing quotes, place and track orders, solve product- and service-related problems and questions, and much more.
CRM solutions address other dilemmas confronting today's growing companies—the burden of a legacy system, the inability of that system to support anticipated growth and customer volume and/or no data integration strategy. In effect, CRM solves the problems associated with: a broadening and increasingly global customer base; ever changing, complex and personalized customer needs; new sales and marketing channels; an increase in product or service lines; strategic organizational shifts; and the migration and integration of data necessary for growth through mergers and acquisitions.
CRM offers the opportunity to develop, maintain, and leverage a consistent, accurate and timely set of customer, product, and service information across the customer-facing marketing, sales, service, support, and product development units of the enterprise. Its ability to directly increase corporate revenues explains its mainstream popularity. Indeed, enterprises implementing CRM can, and if necessary in real time, quantify their investment in CRM in terms of increased revenue, lower costs, enhanced customer satisfaction/retention, new business development and improved profitability.
ATPL provides CRM consulting services in the following areas:
- Implementation and Enhancements
- Maintenance support
- Project Consulting and Business Analysis
- Professional services (Time & Material)
- Technical development, customization and CRM administration.
|
